“Did you know that the global content intelligence industry is projected to grow from USD 485 Million in 2019 to USD 1956 Million by 2024, at a Compound Annual Growth Rate (CAGR) of 32.2% during 2019–2024?”
Amazing, right? But still marketing teams are failing to identify and utilize the potential of content intelligence these days. They are still in doubt about how and why should they use content intelligence in their favor. So, let us see how and why content intelligence can help marketing. But before, understanding the importance of content intelligence, let us first understand what exactly an AI is.
What is Artificial Intelligence?
AI or Artificial Intelligence is a branch of computer science that inhibits a wide range of subtopics that primarily deals with building a smart machine capable of making smart decisions which generally requires human intelligence.
All those terms which you read randomly on some blog like Machine learning, Deep learning, Natural Language Processing, Chatbots, etc. are a part of Artificial Intelligence.
What is Content Intelligence?
Now that we know something about AI, we can easily understand content intelligence. Content Intelligence can be defined with many perspectives with a plethora of tech jargons, but a short and simple definition states,
“Content Intelligence is a strategy that deploys AI-based systems which have the capability to learn over time and produce not just ideas but relevant content with a sole reason of increasing engagement with the audience.”
Benefits of Content Intelligence
Imagine if a system can give you an accurate prediction of how your content will perform even when your content is not published in the market. This is just one facet of content intelligence.
Some of the benefits of Content Intelligence are:
Who said that only new content can grow your sales or increase the effectiveness of your marketing campaign?
Imagine if a system told you that just by adding a relevant image or including some relevant keywords to your existing blog you can increase its effectiveness by 100-200%, then? Content Intelligence is all about increasing engagement so that no content goes to waste on the internet. If you are looking for technical help – instarel.ai
What if a system gives you the exact timing of what is needed right now in the market and in how much amount?
Just imagine the growth and effectiveness of your marketing campaigns if an AI-based intelligence system finds the best timing and platform for your content. Moreover, advanced AI-based systems can do this in real-time so that you and your company do not miss any trends.
Breaking Archaic Rules
There is a very famous 80:20 rule in the marketing industry which states that 80% of the results generally come from 20% of the content.
But with Content Intelligence you can prove this rule to be absurd. Content Intelligence aims to identify your given set of demographics and how to target them and even through which platform before publishing the content so that it does not go in vain.
No doubt that Content Intelligence is the best way to increase the effectiveness of your marketing and take your content to the relevant and desired set of demographics. If you have not already experienced it yet, use it now. For more details, contact me – I am always happy to help.