Digital work takes different forms, but is characterized by the use of digital tools such as computers, smartphones, tablets and other digital devices.
Digital work is described as work that is not normally recognised, including increased participation in the use of digital tools such as smartphones, tablets and other digital devices, and the creation of new forms of work.
The spread of information and communication technology has had a significant impact on the development of the digital workforce in the United States since the twentieth century, along with the trend toward computerization of the workplace. The notion of “digital work” has evolved with the growth of traditions of workerism, operaism and autonomism, including the use of technology as a means of communication and the creation of new forms of work such as social media and social networks.
The digital labour market is meant to shift work so that there are no borders where work can be done in the world. The first of its kind has been publicly discussed as uberization, but could also be called digital wage labor. As we know, the rise of the Internet and the networked networks of social media and social networks have produced two seemingly new forms of work, mediated exclusively by what has become known as “digital work.”
In theory, this means a higher price for workers “work, diminishes employers” bargaining power, and allows them to escape the confines of their local labor market. Workers can therefore engage in skill arbitrage and sell their labour to whoever is willing to pay the most, regardless of the location of the buyer.
In my interviews with digital workers, I have come across people who have exploited the ability of digital work to overcome local ones. Understanding how “digital work” involves not only the robots that replace humans, but also the workers themselves, is key to unlocking the possibilities of digital business. Software that works with people and changes the way people make decisions is about to change the way business support functions.
The future of office work will change dramatically, and the number of new normal tasks that human employees perform will continue to change as digital work continues to evolve. Digital work will make existing employees more productive by freeing them from depreciating tasks and allowing them to focus on higher quality work. The ability to apply “digital work” to a wide range of tasks – from customer service and customer care to marketing and sales – changes long-held assumptions about how much work employees can do, how they can do it, and what quality, if any, that work has, as well as the quality of the work and the quality it can deliver.
It is crucial to think about how collaboration can improve business results by combining digital work and human work. But organizations that seek short-term gains will not reap the full benefits of “digital work” – and vice versa.
The end result is similar: old technologies and their users become obsolete, and those who do not will alienate their workers. New technologies have enabled seismic changes in how we work, but many computer systems still communicate with each other, resulting in laborious manual data transmission.
Ultimately, people still need to create and operate digital workers, and that means new skills and capabilities for workers. Today, emerging technologies such as artificial intelligence, machine learning, robotics, and artificial neural networks are changing the way companies work and enter the market. Work is increasingly assuming a new role as a service, rather than as a labour-intensive, manual process.
Skeptics fear that digital workers are displacing human workers or even making people redundant. Many technologies are quickly adopted in front and back offices around the world, sometimes under the banner of the digital world of work.
Social media has evolved as a means for people to create and share information and ideas over the Internet. At the same time, social media such as Facebook, Twitter and other social networks have raised the profile of digital workers and their role in the digital economy.
While social media is typically associated with leisure and entertainment, the monetization of digital work blurs the line between work and entertainment. This has created a new form of “digital work” in the context of the digital economy as a whole, and in particular in the work of digital workers.
These platforms use low-wage workers to do tasks that computers cannot (or have not yet) done. It is really hard to talk about “low paid,” a word that is usually associated with industrial work and sweatshop conditions in relation to digital work. The proliferation of “targeted” activities such as social media and social networks means that work and leisure are no longer easy to distinguish.
It is also difficult to reconcile the fact that people do not always feel that these activities are work that justifies compensation as an objective.