Have you ever used online customer service to resolve a problem with your phone bill, or spoken to a service representative who is on the way to reset your password? A brief definition of TechTarget explains that a virtual agent is a program based on artificial intelligence (AI) that provides automated customer service. However, this […]

Technology plays a role in uncovering insights from massive data sets and in achieving marketing and business goals with these insights. There are many applications of data analysis and machine learning in marketing, business and technology. Natural language generation (NLG) is a software process that automatically transforms data into human-friendly prose. The NLG System turns […]

By integrating these platforms and systems into the MarTech stack, marketers can view customer data holistically from the first to the last touchpoint. It allows you to see objectively what you are working with, helps you understand where improvements are needed, and allows you to optimize quickly and effectively. /p> It is no longer a […]